September 1, 2011

InfoBarrel Case Study – Taking An Old Unranked Page And Ranking It Quickly

In my last post I mentioned that I would probably be doing an InfoBarrel experiment sometime soon. Today I wanted to introduce the experiment.

On my longevity blog I have a post that gets decent traffic on the topic of blood sugar. This is my first site and it’s fairly well aged and it’s got a few backlinks but I’ve never gone gangbusters promoting it.

In early July of 2010 I posted an article on InfoBarrel backlinking my post on my longevity blog and then left it alone. The backlink probably helped my original article out but I never promoted my InfoBarrel article and as a result ever since publication it has only gotten a smattering of hits. In fact to date it still has less than 100 page views let alone search hits.

How I Am Promoting An Old Article

Two days ago the article was not ranked in the top 100 of Google for my target keyword “normal blood sugar range”. I did not capture a screenshot but I did check it at the time so you’ll just have to trust me.

Two evenings ago I logged onto Build My Rank (BMR) and I published 4 articles (150-200 words each) linking to that IB page. I did the same thing yesterday evening. This has resulted in 8 backlinks in two days pointing at this page. These take very little time to make - just a few muinutes each.

As of this afternoon the page is now ranked number 96 for the target keyword. See the screenshot for verification.

This evening I will be publishing 2 more links through BMR to the same article giving me a total of 10 links. I will then let those links settle in for a while.

In the mean time I went back to Scroogle and searched for all the most relevant articles to “blood sugar” in my published IB portfolio.

Find Articles For Internal Linking
To do this I simply used the search term: “blood sugar” chezfat and then took copied down the top ten urls of my previously published articles. This is basically asking Google what articles are most relevant for blood sugar and then using those articles to link to an article on the topic of blood sugar. Relevance is what I'm after here.

Once this blog post goes live I will be entering all ten of these IB articles and adding a contextual link to the main IB article I’m promoting. This will give me ten highly relevant internal links to my target article all with proper anchor text. This should take no more than 10 to 15 minutes to add the internal links.

I plan on doing a few more steps after this so check back in for that post in the next few days.

My goal is to get this article ranking much better for the keyword so that it will generate some traffic to the IB platform but also to help out my original article on my longevity blog which is on page one but not yet at the top for the same keyword.

For many months and years now I’ve heard others say that you shouldn’t ever forget about your previously published work. There are opportunities available with what you’ve already written. This is something I’m testing right now and I hope it helps or inspires someone out there.

If you want to run a similar experiment let us know in the comments below.

Good luck and check back in later for part two of this series.

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  1. Hey Chezfat!

    So nice to see you blogging again. I've missed your insightful posts!

    I'm continuing to build backlinks to a bunch of my articles, but I've pretty much accepted that Infobarrel isn't really worth my time. I'd rather continue building links and traffic to posts I've written on my own sites, secure in the knowledge that any earnings they generate will be mine forever, and not subject to radical changes in terms, like we've seen recently on sites like eHow and Examiner.


  2. I think we are pretty safe with infobarrel based on the attitudes shown by the site owners, but I see IB as a tool to build links to my blog etc.

    I like the idea of trying to revive an older article like you are doing. This will show exactly what link building will do since the article did not naturally move up the rankings. You might also try altering it by incorporating some additional instances of your key words Normal Blood Sugar Range

  3. @Joe - It's goof to be getting back into it. It;s been a struggle to keep working for a few months now so my main income streams have definately taken priority over forums and blogging. Imiss the conversations though.

    As for IB I continue to believe it is a viable resource and avenue for income. I'm still making over $500/month over there despite not adding anything any time recently.

    Have you checked out the new mentality for TKA? They are now teaching less link building and more long tail with the less frequent higher quality backlinks.

    I haven't really fully made the switch in my philosophy yet but I think I am going that route slowly. In the mean time, yes, I like that I believe in the staff at IB, and that I don't fear they will pull the rug out from under us.

  4. @jade - I totally agree with you on the attitudes on the IB site owners. I love those guys. They are top notch.

    BTW - this article on IB has continued to move up in rankings since this post. This morning I checked Scroogle and the IB article is ranked #40.

    I've yet to do anything else to the article than what I described above. I'll have to do a follow up.

  5. I started on IB mostly for backlinks purposes, but I must admit the community and admin attitude won me over. And the earnings aren't bad either, for my measly 50 articles.

  6. Yeah the guys over there are great. They won me over too last year when I had only been using them for backlinks. Keep building your library and your 50 articles will turn into hundreds and you'll be making good money. :)


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