September 18, 2011

Ranking An Old InfoBarrel Post – Update #1

A little over two weeks ago I started a post on ranking an old publication. See that post first for a primer for this one.

To recap, the purpose of this is to take an existing post that I published well over a year ago and get it ranking better. I chose a post that targets a good keyword that was published over a year ago but was not ever promoted.

At the end of August my IB post on “blood sugar ranges for adults” was not ranked in the top 100 for its main keyword. Two days later after 8 BMR links it was ranked #96 and two weeks after that, this morning it is ranked number #39.

Not bad for whipping up 10 posts to BMR in three days and spending 20 minutes to add 10 internal backlinks to the post from other articles I previously published on the IB domain.

Has Traffic Increased?

No it hasn’t. Not yet at least.

So far my efforts on this old article have increased its ranking to #40 but it still hasn’t gotten any search traffic. Going through my Analytics it has received 3 visitors from search in all of 2011 and none so far in September of 2011.

It looks like I need it to be ranking better to start getting the eyeballs.

The Next Step In Ranking An Old Post

I could very easily pump out 10 more BMR links to this post over the next couple days and see what that does but I’d like to take the opportunity to build some authority to some other old pages in my IB portfolio which can indirectly improve the ranking and authority of this main article on the IB platform.

For this step I’m going to select one other article on IB which I added a link to two weeks ago and throw some short posts up linking to it.

Of the 10 articles I previously chose I’m choosing one that targets the keyword: “lower blood glucose levels” which is roughly 18 months old. To my knowledge it has approximately 2 links pointing at it that I built ages ago and it too gets no search engine traffic.

To date my article on “lower blood glucose levels” has received 6 entrances via 5 keywords in all of 2011. It is currently ranked #119 for its main keyword and now that it links directly to my article on “normal blood sugar ranges” I want it to have more authority and to start getting some eyeballs on it.

More “Simple” Link Building

This afternoon I plan on publishing 5 BMR posts (150-200 words each) linking to my article on “lowering blood glucose” and then publishing 5 more tomorrow giving me 10 links to that post. This should help get the ball rolling.

I will also write up five 300 word posts to be published on PostRunner with the goal of sending five links to each of the two backlinks I built to this post last year. I have their URLs saved in a tracking spreadsheet I made a year ago so this should be easy enough to do.

Basically this will accomplish a couple things. I will boost the authority of existing backlinks to my IB article while building 10 new backlinks to the same article via BMR. I will also hit the on-site SEO factor by adding a handful of links to the article from other articles I’ve published on the IB platform much like I did two weeks ago for the primary IB post.

Is This Really Worth The Effort?

First of all writing this blog post is more effort than actually doing the work. I enjoy it though and want to get blogging again.

Second, yes, it should be worth it but you never know. By boosting the authority of two offsite backlinks on other blogs and adding 10 more backlinks, my post on “lowering blood glucose levels” should be a more authoritative page in theory.

This ‘more authoritative page’ will then be more meaningful in regards to the internal link it gives to my main IB page on the “normal blood sugar range for adults”, which could help that post rank better for its main keyword. It is currently ranked #39 (as shown above) and I still want it to rank higher so that it starts getting some traffic.

Two weeks ago it took me a total of 50 minutes to make and post BMR links and 20 min to build internal links to the first post. This week it should take me 50 min to build and post 5 PostRunner posts, 50 min to build and post 10 BMR posts, and 20 min to build some internal links.

Combined that is 190 min in three weeks – a little over 1 hour a week. Let’s see if it’s worth it. I will revisit this in the near future so follow along.

For The Uninformed
Read these posts for more information on what PostRunner is and what BMR is.

Thanks for reading - send your friends my way. :)
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September 1, 2011

InfoBarrel Case Study – Taking An Old Unranked Page And Ranking It Quickly

In my last post I mentioned that I would probably be doing an InfoBarrel experiment sometime soon. Today I wanted to introduce the experiment.

On my longevity blog I have a post that gets decent traffic on the topic of blood sugar. This is my first site and it’s fairly well aged and it’s got a few backlinks but I’ve never gone gangbusters promoting it.

In early July of 2010 I posted an article on InfoBarrel backlinking my post on my longevity blog and then left it alone. The backlink probably helped my original article out but I never promoted my InfoBarrel article and as a result ever since publication it has only gotten a smattering of hits. In fact to date it still has less than 100 page views let alone search hits.

How I Am Promoting An Old Article

Two days ago the article was not ranked in the top 100 of Google for my target keyword “normal blood sugar range”. I did not capture a screenshot but I did check it at the time so you’ll just have to trust me.

Two evenings ago I logged onto Build My Rank (BMR) and I published 4 articles (150-200 words each) linking to that IB page. I did the same thing yesterday evening. This has resulted in 8 backlinks in two days pointing at this page. These take very little time to make - just a few muinutes each.

As of this afternoon the page is now ranked number 96 for the target keyword. See the screenshot for verification.

This evening I will be publishing 2 more links through BMR to the same article giving me a total of 10 links. I will then let those links settle in for a while.

In the mean time I went back to Scroogle and searched for all the most relevant articles to “blood sugar” in my published IB portfolio.

Find Articles For Internal Linking
To do this I simply used the search term: “blood sugar” chezfat and then took copied down the top ten urls of my previously published articles. This is basically asking Google what articles are most relevant for blood sugar and then using those articles to link to an article on the topic of blood sugar. Relevance is what I'm after here.

Once this blog post goes live I will be entering all ten of these IB articles and adding a contextual link to the main IB article I’m promoting. This will give me ten highly relevant internal links to my target article all with proper anchor text. This should take no more than 10 to 15 minutes to add the internal links.

I plan on doing a few more steps after this so check back in for that post in the next few days.

My goal is to get this article ranking much better for the keyword so that it will generate some traffic to the IB platform but also to help out my original article on my longevity blog which is on page one but not yet at the top for the same keyword.

For many months and years now I’ve heard others say that you shouldn’t ever forget about your previously published work. There are opportunities available with what you’ve already written. This is something I’m testing right now and I hope it helps or inspires someone out there.

If you want to run a similar experiment let us know in the comments below.

Good luck and check back in later for part two of this series.
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